Why do Coffee Beanies exist?
Out of poverty
Sometimes it doesn't take much to shake off the poverty trap. We've created a product that makes it easy for you to make a difference.
Because every time you buy one of our luxurious wool products, you're ensuring the survival of a hard-working African family trying to make a living as coffee farmers. But in some of the world's poorest countries with the toughest conditions, it's a tough fight that requires our help.
From relief to self-help
Coffee Beanies celebrate the principle of work as the solution. Instead of emergency aid, we must equip for self-help.
That's why we train female African coffee farmers to hand-knit high-quality, sustainable wool hats. To ensure a long-term income for the knitters, we have teamed up with talented designers to offer Danes slow-fashion hats and knitwear with longevity.
Sustainable yarn quality
We usehigh quality merino and alpaca wooland quality check all hats before they are sent to you. The wool is biodegradable and the small percentage of polyamide is recycled.
The materials have been carefully selected with a view to a CO2-neutral future. We are a slowfashion brand: higher quality, timeless designs and less production.
We hope to inspire talented new producers in Africa to base their future on sustainable principles and skip the pollution era.
We love knitting, equality and sustainability
We exist to give African women new opportunities for a dignified life. We do this by training them to hand-knit beautiful products that we can sell in the Nordic countries. We give them everything they need: training, materials and a secure income.
Meet Aimee Kjær Kofoed
The story of Coffee Beanies starts with our founder, Aimee Kjær Kofoed. This is her story.
It all started on a family trip to Africa and a group of amazing women.
Imagine if we let ourselves be driven by a "WHY". "The why" became the platform for Coffee Beanies as our family traveled around Burundi and Rwanda in 2018. That we are lucky and they are not. We met numerous women's groups that I fell into conversation with. One of the groups knew how to knit, and the idea took shape. Why not knit right there in the middle of the equator.
The mandate from the Burundians was as follows: "We can identify the women most in need. We can gather them and train them - but we have no chance to market or to sell".
From that second on I stopped thinking with my brain. And luckily there are several of us who are driven by the same WHY. Volunteers, each with their own time and talent. It's not so important what we can do. What matters is why we are there. And our mandate is crystal clear. We are to market and sell.
